We believe that in our attention economy, any second a citizen spends with a brand must be worth it.
We believe that citizens are now shareholders of a brand’s main asset: its reputation.
We believe that offline and online are now on the same ground.
We believe that this practice is neither fully owned, neither earned, and certainly not paid. This is a social practice.
Discover our services:
COMMUNITIES MAPPING, TRENDS AND STRATEGIC PLANNING
FI Social Journey Service (for creative and advertising agencies)
FI Social Business Set Up
SOCIAL STORY & BRAND CONTENT
FI consulting solution