We’re looking for our summer interns, coming from all majors or schools, with a demonstrated passion for marketing, communications and digital culture. This should be facts-based: relevant courses, side-projects, etc.

Who we are:

We French Ideas & Goodpilot (we’re soon going to reveal our fused name) are a boutique agency, specialised in brand strategy and digital activation. The collective has been founded by veterans from advertising agencies (Havas, Publicis) and pioneers of Social Media practice (Ogilvy)

Based in Angel Islington, we mostly operate in the UK and in France, with some growing projects in Asia.

We provide services to some Fortune Global 500 companies, as well as local businesses and creative projects.

Join us:

Summer Interns will learn the brand & digital strategy business by supporting a team, like an apprenticeship.

- research work

- project management

- production

- interviews and qualitative surveys

- trends reporting, mostly for our fashion blog Hit-Bag.com

Potential internship opportunities will be within the following disciplines:

- digital marketing

- fashion marketing

- trends analysis

- brand marketing

- social media marketing

- advertising

We offer you:

Requirements:

•    Good verbal and writing skills

•    Interest for all things digital

•    Interest for all things lifestyle (fashion etc.)

•    Self-motivated, self-starter

•    Demonstrated leadership skills

How to apply:

You must be a college junior to apply. Contact us: contact@french-ideas.com

• we’ve been working for European Commission, French representation, on their very first digital activation programme with influencers (bloggers, institutions, corporate boards etc.) in Paris. The topic was all about energy and sustainable development. Fabulous meetings with interesting people. Massive online interactions on twitter and on LEXPRESS.fr . We’ll soon release a case study with MCBG agency. And thank you Google Hangout!
  

  Merci à tous ceux/celles (intervenants, partenaires, twittos, blogueurs) qui ont fait du #dejeurope un beau premier tir d’essai!

  — Commission en France (@UEfrance) April 30, 2013

   

• we’ve just started a great mission for a very BIG FMCG brand; we’re now developing their Global Digital Guidelines and getting their business ready for social
• we’ve also been covering Adobe Summit 2013 for SocialMediaToday. And we’ve been pretty impressed by their new “cloud” and predictive marketing approach
• Laurent has released some insights about the next Burberry digital strategy for The Wall
• Feet project keeps rocking, thanks to a little help of Glam Media Share your own feet, while we’re finalizing the production of the short film
• We can’t wait Digital Shoreditch 2013. Laurent will be speaking on “The Revenge of Subcultures”
• Tristan is currently volunteering for Ouishare Fest in France. It’s all about collaborative economy.
  

• We’ve presented an interesting campaign which shall go viral in few weeks for one of our clients: it’s gonna be fun!
• Laurent wrote an article called “don’t only measure your brand success with Direct ROI indicators“. This post has been massively retweeted and shared: good reactions and good conversations; a very strange thing nonetheless: the “little war” between Direct Marketers and Social Media gangs. We love you all guys!
• We’re short-listed for a very attracting fashion brand. More to come.
• We’re also short-listed for the launch of a new service in France. You’ll know more later.
• We’ve launched with GOODPILOT, FTL & Marion May a creative & social project called “The Feet Project“. Visit the platform!
• We’ve been working with JWT on some digital strategies…we love their gang, seriously
• Laurent will be on stage during Digital Shoreditch…More to come

Welcome Tristan! So tell us more about you: I heard you like riding and tuning bikes?

Hi ! I am 25, I’m French and even if I was born in a wonderful place in the south of France, my origins are from Brittany (which I am weirdly proud of).

I really like biking and it is one of the things I love the most about London, a lot of people actually use their bikes to commute to work, not only on sunny Sundays. I came to London with a very old bike that I painted in blue (my mountain bike is red), and I will tune it even more now that I am here ; London has some many cool bike stores. If you ever see a blue bike in London, say “Hi“, it may be me

You’ve already been working for agencies but you’ve also launched few years ago “Ben & Fakto”, fashion e-commerce platform dedicated to “happy fashion”: what was it all about?

When I was studying marketing at a business school, I realized that “business as usual” was not for me and might not be possible anymore. There was such a difference between the world I was seeing through Internet, the new forms of marketing, the expectations from customers, the new projects and what I was actually learning.  At that time, I had never seen start-ups up very close but I was following people from PR agencies on Twitter; I thought it was a good place to experience the new forms of marketing (I know, PR, marketing, isn’t it supposed to be two different things?).

After working for an agency, I had the opportunity to work for a startup, eCairn, which I think really understands the way Social Media works. It was a great experience and I still really enjoy using their service. But working for a startup wasn’t enough, I wanted to work for my own startup.

Two friends of my business school had this idea of creating an online store dedicated to what we called “happy fashion”. The idea was that traditional ethical clothing did not work because it was mainly not fashionable. But times were changing and more and more small brands were launching with a social or ecological concern. But we wanted to do more than just promoting these brands, that is why we partnered with a micro-credit lending platform, connecting online lenders to entrepreneurs. 10 % of every purchase was used to finance the project that the customers had chosen. That was our little contribution, trying to make the world a better place.

A lot of people think that Social Media is dead: what’s your opinion?

I think they could not be more wrong. It is in the human nature to connect one another. Internet has given us the opportunity to connect easily but it did not create the need for connections. Unless the human nature changes entirely, I think social media has a great future. Will it be on Facebook, Twitter, Instagram or Google+, it is another debate but finally it doesn’t matter that much.

What can we expect from you within French Ideas?

Help brands make more meaningful connections with their stakeholders. Explore more ways to do business, learn and build the future of marketing.

How do we contact / follow you?

You can follow me on Twitter at @tristan_ (I try to talk about bikes as little as possible) and I read all my mails tristan@french-ideas.com !

• It’s now official: we’re working with ELAN for Huawei France on some digital projects. Yiha! Great ambition as Huawei Device wants to reach the top 3 of smartphones brands in France by 2015
• We’re working on a very interesting project with MCGB Conseil for European Commission, Permanent Representation of France
• We’ve shaped a new presumers/influencers trend analysis offer. Contact us if you’re interested!
• Tristan wrote an interesting debrief of Seth Godin conference in London; it’s all about the Icarius Deception
• Laurent has just written for The Wall a post: Why advertising should be part of your social media strategy

Spread the love! and don’t forget: we’re always up for a coffee.

We’re back in business, and let’s confess it: it’s again very VERY very busy.

• Tristan Nicolas has just joined us as Head of Social Commerce; you’ll get his interview soon.
• We’ve moved to GOODPILOT office and we’re working on diverse Social TV/ Social programs projects with our friends…
• Laurent wrote an article on Social Media professionals’ conservatism for The Wall. Yes.
• We’re busy developing a Social TV project…Stay tuned
• Tristan went to Seth Godin’s conference: you’ll also get his debrief
• More to come soon

From London with love,

FI.

As the digital industries are moving fast, we’re also surfing and having some difficulties to write here very regularly. At the end, many managers declare about their activities that it’s “business as usual”. The truth is that there’s not such thing. Business as not usual should be a better idea. ANYWAY.

A busy December, and a very positive one! New clients, new topics, and a new office in January, 3rd. We’ll keep you posted we promise

• we’ve been working with another team @ JWT London. And we’ve learned the idiom “how’s tricks”. We’re pretty proud of it
• few interesting topics with ELAN but we can’t really share haha
• Laurent wrote a new article about The Comeback of Native Communities in 2013
• We’re working on a Social Commerce offer with our brand new Social Commerce Director…

We wish you a Merry Christmas and happy celebrations!

Basically.

• we’ve worked for JWT on Social Design topics. Very intense and great teams there, let’s see how it’ll go!
• another CSR/Cause related development with ELAN in Paris…
• Laurent wrote an article on…SOCIAL DESIGN! for Social Media Today. And it became a “hot topic” on LinkedIn #proud
• we’ve recruited our new Social Commerce Director, a real rockstar. You’ll know more about that in few weeks…

We <3 you and as usual: start Ups, agencies: if you think that we can add value to your activities and that you want some French Ideas, well, don’t hesitate to pitch us!

Have a lovely week…

Indeed.

• we’ve been involved a lot within JWT projects … confidential brands of course, but a lot of fun and inspiring modelizations…
• Many projects with ELAN in Paris. Our relationship is slightly growing…GOOD!
• Laurent was in Paris, as he was training European Commission / Permanent representation of France with MCBG. More to come – very – soon
• we’re still looking for desks in order to move in 2013. Start Ups, agencies: if you think that we can add value to your activities and that you want some French Ideas, well, don’t hesitate to reach us!

Have a lovely week-end…

• we visited Google Campus, as we’re thinking of moving our offices in January. Epic mood and environment; if you know some cool workspaces, or that you’re an agency with spare desks, let’s discuss it!
• We’ve just ended a cool project for a French PR agency for a major media and tech player…
• We’re about to engage a deeper parternship with a PR agency…
• (Untitled) & Anthem have just released a great platform called “Tattoo Guardian”, by Forever Ink, the UK’s first skincare range designed specifically to preserve and enhance the beauty of your body art, for life. We’ve been working a lot on tattoo-intent modeling, so we’re very happy to discover live and kicking! Discover Louis Molloy own inspirations and community universes…
• We’ve just started an amazing digital and CSR / Social Business project for a global brand: let’s face it, we’re super excited
• Laurent has just released a new post for Creativity Marketing Centre, a story about marrocodile, new influencers, Innocent Drinks and Converse…
• Laurent also wrote a post, pretty well shared, on Social Media Today on How Instagram, Pinterest and Tumblr are Blasting Social Media Monitoring tools
• We’re still up for pints and coffees…

We haven’t slept a lot, as you see!